cute research

I came by the article "Cuties in Japan" by sociologist Sharon Kinsella a while ago, i think through a fashion site. The article doesn't have that much to say about fashion actually, but plenty on how cute culture in Japan started and developed over twenty years or so (the article is 15 years old now). It's academic and so not particularly positive (or negative) about cuteness, but i find a lot of inspiration in it.